Selected Work.

From hospitality and consumer brands to B2B organizations and healthcare, our work spans industries, audiences, and business objectives.

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Hand holding a cocktail beneath a brass sign reading “The Gibson” on a dark blue wall.

Good ideas aren't industry-specific.

Our experience spans consumer-facing brands, established businesses, and organizations with complex marketing needs. Whatever the industry, we bring the same strategic thinking, creative perspective, and commitment to execution.

Experiences Across Industries.

-Hospitality, Food & Beverage

Creative strategy, social media, experiential marketing, and content development for restaurants, bars, cafés, and hospitality destinations.

Selected Clients & Projects

  • Think Coffee

  • Kilo Bravo

  • Echo Bravo

  • The Gibson

  • The Cat Bar

  • BK Backyard

  • Calexico

  • Casa Publica

  • Federoff’s

  • Marie’s

-Consumer Brands & Beauty

From product launches and digital campaigns to creative direction and community building, we develop marketing experiences that strengthen brand recognition and inspire engagement.

Selected Clients & Projects

  • YaVe Tequila

  • Bacardi

  • Montauk Distilling

  • LF Stores

  • Vella Bioscience

  • Dubé New York

  • X-Golf

  • S/ALT

  • Luxury Hotel Group

Prada Catwalk fashion book on a wooden tray table beside a gray armchair and textured rug

-B2B & Professional Services

From trade show marketing and brand identity to website design, sales collateral, and customer acquisition and retention, our work bridges the gap between marketing strategy and commercial objectives.

Selected Clients & Projects

  • Legacy5

  • Absolut Financial

  • BioNatur Plastics

  • Midpack Packaging

  • Peacock Architects

  • Think Coffee Roasters

-Healthcare & Wellness

Strategic branding, creative direction, and marketing communications for healthcare organizations and wellness-focused businesses.

Selected Clients & Projects

  • Femwell Group Health

  • TopLine MD

  • Northwell Health

  • Medtronic

01/ Case Study
YaVe Tequila

Person pours blanco tequila from a clear bottle into a tall glass.

KEY WINS

332K Views on a Single Post

42K+ Likes on a Single Post

1M+ Brand Impressions

40% Audience Growth within 2 years

  • Fractional Brand Direction / Integrated Campaign Strategy / Social Media Management / Creative Production / Content Creation / Email Marketing / Paid Advertising / Landing Pages / Experiential Activations / POS & Sales Collateral / Vendor Management

  • Fractional brand and creative direction for a growing tequila brand, overseeing integrated marketing across digital, experiential, and on-premise channels. From big-picture campaign strategy to hands-on content production, I managed creative development and execution to build brand recognition, engage consumers, and support sales initiatives.

  • Developed Not Your Abuela's Tequila, transforming a social-first concept into an integrated campaign featuring digital advertising, neighborhood posters, a dedicated landing page, and life-size Abuela displays for on-premise locations.

    Created Spice Up Your Night to support YaVe's jalapeño tequila through cocktail storytelling, seasonal emails, social content, merchandise, and point-of-sale materials. Oversaw photographers, videographers, and designers while producing much of the creative in-house.

02/Case Study
Think Coffee

Chocolate chip cookie and foamy coffee on a café table, photographed with a smartphone beside a succulent planter.

KEY WINS

200K+ Organic Campaign Impressions for One Activation

17K Views on one Organic Reel

11 Café Locations

2 Instagram Accounts

  • Social Media Strategy & Management / Content Creation / Photography & Video / Creative Direction / Influencer Partnerships / Community Engagement / Experiential Marketing / Campaign Development / B2B Marketing / Wholesale Channel Development

  • A two-year partnership focused on growing Think Coffee's digital presence through storytelling-first social media strategy, content creation, and community-driven marketing. Working closely with the brand director, I managed creative production across 11 NYC café locations while supporting both consumer-facing channels and the brand's importing and roasting business.

  • Developed and promoted a social-led chocolate chip cookie giveaway that generated over 200K tracked impressions through organic and creator content, brought lines around the block, and distributed 300 cookies at the SoHo café.

    Partnered with local creators and businesses on product sampling and canned coffee activations.

    Produced content across 11 locations, collaborating directly with baristas and customers, and launched a dedicated B2B wholesale social channel.