Sharp instincts.
Thoughtful execution.

I’m Amanda Guillen, a brand strategist and creative director with more than a decade of experience bringing brands to life.

My background spans consulting, in-house, and founder roles across hospitality, spirits, beauty, fashion, and retail. That experience shapes how I work: with an eye for the creative and an understanding of the business behind it.

I help founders and teams define their direction, develop ideas, and carry them through the details: from content and campaigns to collateral and customer experiences.

After five years building Creative Junkies Agency, I founded Emberlin as the next chapter: a more focused approach to brand leadership, creative collaboration, and the work that keeps a good brand growing.

WAYS TO WORK TOGETHER
services we offer

  • Your brand, with someone holding the whole picture.

    For growing businesses that need experienced marketing and creative leadership without hiring a full-time brand manager.

    We become an extension of your team, setting priorities, guiding creative decisions, and keeping your brand consistent across everything you put into the world.

    Your partnership can include:

    • Brand positioning, messaging, and strategic direction

    • Marketing roadmaps and campaign planning

    • Creative direction and brand standards

    • Oversight of content, collateral, and customer touchpoints

    • Coordination with designers, creators, and external partners

    • Regular strategy meetings and ongoing guidance

    The value: A clear direction, connected marketing efforts, and a dedicated partner who knows your brand.

  • A strong presence. One less thing on your plate.

    For brands ready to hand over the planning and day-to-day management of their social channels.

    We turn your brand’s personality and priorities into a consistent content plan, then manage the execution—from captions and publishing to community engagement and performance reviews.

    Your partnership can include:

    • Initial account audit and social strategy

    • Monthly content calendars and creative concepts

    • Content development using existing assets and planned production

    • Caption writing and brand storytelling

    • Scheduling and publishing

    • Community management

    • Monthly reporting and strategic recommendations

    The value: Social media that feels like your brand, supports your business, and keeps moving without you managing every post.

  • The idea is there. Let’s get it into the world.

    For launches, campaigns, and creative projects that need someone managing the people and details behind them.

    We establish the plan, coordinate collaborators, and guide the work through production and approvals so you can stay focused on the business.

    Your project can include:

    • Project scope, creative briefs, and timelines

    • Deliverable tracking and milestone management

    • Designer, creator, and vendor coordination

    • Production planning and oversight

    • Consolidated feedback and approval management

    • Final delivery and launch coordination

    Available for select standalone projects or as additional support within an ongoing partnership.

    The value: Clear ownership, organized communication, and a project that moves from brief to completion.

Let's Work Together

CLEAR DIRECTION —

Emberlin is a founder-led creative studio partnering with growing brands across hospitality, food and beverage, beauty, wellness, and lifestyle.

We bring strategy, creative direction, and execution together to help brands build a presence that feels distinct and consistent.

You work directly with me on strategy and creative direction, with a trusted network of designers, photographers, videographers, and creators brought in as needed.

We get to know your business, establish priorities, and keep the work moving—with care for both the bigger picture and the final details.

CLOSE PARTNERSHIP —